Sheba has over three decades’ Asian marketing experience in advising blue-chip companies in Australia, China, India and Asia. Sheba founded MultiConnexions, the country’s leading and largest independent multicultural marketing agency. Her company is the only agency to have won EFFIE Gold for Multicultural marketing. She is on the board of the International Advertising Association – IAA Australia Chapter and is an Advisory Board Member of Media Diversity Australia among other government and industry boards. She has worked extensively in China and with Chinese audiences. She loves, lives and breathes the work she does and that is what Digital Panda is about. Sheba is passionate about people and relationships.