Based in Sydney, the Digital Panda team are Chinese social media and marketing experts. We can help build and execute a winning strategy to target Chinese in Australia, China and abroad, supported by a team of Chinese marketing specialists in Australia and 300+ highly experienced team members in Hong Kong and China.
Welcome to the World of Chinese Marketing
Digital Panda - your trusted Chinese marketing partner in Australia
WHO
WE
ARE
Meet our
leadership team
WHAT
WE
DO
An overview of
Digital Panda’s services
Chinese Social Media
-
- TikTok
-
- RedBook
-
- Youku
-
- Baidu
● Set Up
Account registration and set-up including tabs, landing page/ Chinese website; account verification; e-Commerce; QR Code design
● Launch & Grow
Launch events; leverage media, influencers, bloggers and key opinion leaders (KOLs); local area marketing (LAM); above the line (ATL) marketing; creative initiatives; WeChat and Weibo advertising; Chinese SEO and SEM
● Manage
Social media community management; Chinese creative content creation; language development in Mandarin/ Cantonese/ Simplified Chinese/ Traditional Chinese and more
Media Services
Data-driven, targeted Chinese media services, from websites to apps including Moments Advertising
PR & Strategy
Bespoke, creative PR events, KOL influencer campaigns & more with creative strategy and insights research
Social Listening
Monitoring of social media to better understand your customers and sentiments online
WHO
WE
REACH
Niche targeting of
Chinese audience segments
in China
- 1.4 billion Chinese
- 4.4 million+ millionaires
- 100 million Chinese – top 10% of the world’s richest people
- 4 cities in top 25 GDP cities in the world in 2018; 34 cities in top 100 GDP cities by 2035
- Guangzhou, Shanghai, and Chongqing, each city has a population larger than Australia
in Australia
- 900,000+ Chinese speakers
- 1.75 million Chinese by ancestry including business migrants, millennials, influencers KOLs
- 2 million+ Chinese international students in 2017 (1.4 million in higher education alone)
- 10,000+ Chinese migrant millionaires in 2017
- 1.4 million Chinese tourists
WHY
WE
CHAT
A game-changer
social platform
China’s leading social media app – a business game changer
Over 1.15 billion monthly active users worldwide and over 1.5 million Australian users
Most open WeChat 10 times per day or more for 77 min per day
The all-in-one app for calls, messaging, media sharing, payment, games and more
14 million corporates are on WeChat operating business accounts
WHY
US
Digital Panda's
advantages
Your trusted Chinese marketing partner in Australia
- Extensive Chinese social media experience with blue-chip clients in Australia and overseas
- Work closely with Australia’s leading multicultural marketing experts – MultiConnexions - in digital media, advertising, PR and experiential
- Audience insights-driven strategy
- Creative Chinese writing, rigorous language development (including translations)
- Dedicated account manager as a single point of contact to look after your business
GET
IN
TOUCH
Got Questions? Just Ask.
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